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( Interview with Reina Williams)
Check out Reina
production skillz below

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1.      How old were you when you first started messing with music and how did you get into producing beats?

Damn, hmmm lemme think . . . well my mother is an opera singer and when I was coming up she had me in the performances as an extra since age 17months and so I was always around music. I’ve been banging on the piano since I was old enough to reach the keys. I started piano lessons at age 6 or 7 I think. . something like that. I was young.  Hahaha   But in the 6th grade, my dad gave me a guitar for my B-day and I just began teaching myself how to play.  Listening to the radio and imitating what I heard.

Then I met this guy in HS named James Klink. He and I hit it off and started writing together and I’d sing and play acoustic and he would hold it down on the lead guitar side.  Believe it or not I got started doing rock and alternative.  Been in a few bands, but James and I were always the core for a few years. One of the classes I took was music technology my junior year of HS which pretty much sold me on the whole MIDI/Mac set up. Then during my time in NY my homie bought me  a copy of Reason 1.0 and it was a wrap after that.  J

2.    What type of gear are you working with right now and if you had an unlimited budget what would you be working with?Well. . . I use Reason 3.5 with the iMac G5, Logic Express 7, MOTU 828 Audio interface, AT3035 mic, Event 20/20 monitors, Alesis Power amp, Sonic Implants samples, Zero G stuff, a whole gaggle of sounds.  Fun Fun FUNBudget!!?? HA  I’d have the Oasys, Roland Fantom , I’d buy and MPC4000 cause I LIKE IT and I have never owned an MPC surprise surprise, uh…. Avalon Compressor/MicPre, A Eurodesk Firewire/analog board, that new G5 Quad, some kick ass outboard effects, that nifty Lexicon Reverb with the big ass obnoxious remote, a U87 or some other monster in that phylum, some nice BIG Genelec studio monitors, the whole Sonic Implants library, 2 sets of Shure Drum  Mics, and every plug-in known to man. And that’s just in my “at home” studio.  AHHAHA

3.      What is it like for a female in this production game, what’s the disadvantages and what’s the advantages coming from your view point?Disadvantages are many.  First of all, guys saturate this industry on the production side so getting thru the initial “no I don’t want to date you” is frustrating. Guys don’t seem to take female producers seriously and really hold the bar a lot higher because of our lack of a penis. Which is so incredibly dumb, but I deal with it. The advantage is that there aren’t many of us so when one comes a long, people are more likely to pay attention, but you MUST bring you’re A game at all times because kats LOVE to hate these days.  I mean REALLY.  Jealously is a bitch.  Oh and I LOVE it when they know they want to bob their heads. . but they fight it.  HAHAHAHAHAHA   What the hell is wrong with yall!!?? I guess I make guys feel like less of a man because they get intimidated by my tracks, and the fact that I could probably book their chick. J

4.      Has your production style changed over the years and are you influenced by what is happening in the music market?Absolutely. But I have never really changed, just give them what they want without compromising my creativity. I love to be able to just do what I feel like, but when I first started out, I was doing what I felt and it happened to have a soulful/hiphop type vibe to it.  But some dumb guy from Baltimore was trying to squash me down because he said “You are not Hip HOP”   I never said I was trying to be. So just because I don’t Boom Bap with headphones and a backpack, im not hiphop??? Bend ova dude, neither are you.  That sh!t erks me to no end. These purists Hip Hoppers who think that just cause the world has never heard of the stuff they listen to makes them cool, and the rest of us poseurs.  I happen to LIKE 2% of the stuff on the radio.  Which is way more than they like. LOL And yes, the evolution of the generally accepted production style and what is considered “Platinum Quality” has caused a revolution of wannabe “producers” and “beatmakers”.  Just cause they have discovered the roll button on the MPC. I have had to “dumb down” my production style to appease the Hip Hop Gods, because when I’m just doing me, the tracks are complex and dramatic as hell. Hahaha.  But I’m beginning to think the standard has gone down in the past few years because everyone is trying too hard to be hot and popular. People can tell.

5.      How much does software play in your music making and what software programs are you working with?Very much. Like I said up there in ? 2, I use Reason 3.5 and Logic Express 7.  I use them together a lot of time because some of the sounds on Logic sound fatter then some on reason and vice versa. And if I want to add something to a recorded vocal session just to put that final touch on the arrangement, its easy peezy japaneesy.

6.      I understand you did and internship, who was it with and what did you came away with from that experience?I actually worked with a house music producer named Ernie Lake at the former Reel Tyme Studios in NY. And actually, I ended up doing most of my learning and listening in with DJ Eddie Baez, with whom I’ve lost touch but I heard he is off the map.  Too bad, that dude is talented.  They taught me a lot about the house music “formula” and house arrangement.  Sampling, staying up late, hooking up patch bays, and running all over NYC looking for the damn patch bay.  Lol  Ernie is best known for his Grammy Award winning production that he and his former partner did on KC & Jo Jo’s annoying smash hit “All My Life”.   The production was top notch though so that’s what’s up.  The radio just used to play that song into the GROUND.I also learned that NY moves very fast.  The business waits for no one in this city.

7.      If you had the chance to produce any artist in the world who would you want to work with and why?Wow.  That’s a good question. . . artist??? I don’t really have one in particular.  Maybe do some collabs with P!nk. Just cause I have always liked where her head is.  Also Eminem, Common, EVERYONE.  Why not!!?

8.      Who are your musical influences and why? What is it about them that you Like?Quincy Jones, Mozart, and Timbaland.  Q just because he got his break doing the soundtrack/film scoring thing and that’s really what I want to do when its all said and done. Besides that fact that he has written and produced some of the dopest stuff I have ever heard. I actually downloaded the original version of “Soul Bossa Nova” . . . yes the Austin Powers Theme. 

Mozart,  just because of his chord changes and the passion with which he wrote his music. Not to mention that he really didn’t read music.  I do read, but mild dyslexia trains me to just memorize and play by ear. Oh yeah and he was a crazy guy.  I’m a lil mad . . . and I don’t mean angry Tim. . . ah Tim.  The Kik patterns.  Signature sound.  That’s what he has.  I’d shit myself if I could work with him.  I’ll be prepared with a box of Depends. 

9.     How do you feel about the state of hip hop music in general now days? How Do you feel about the beat game, do you think production is getting hotter or worst?Ehhhh . . . me personally, I think tracks are getting more interesting and coming away from the sample thing because kats use samples as too much of a crutch these days. Like ok, the first or second sampled joint you do is hot but, in my lil ole opinion, just using samples is like just cooking with salt. Its going to taste good and the different drums or whatever will definitely enhance the flavor, but can I get some cumin, some curry, some thyme???  Like homemade?? I don’t know. I guess cause I started out composing original joints and just started sampling like in the past few years, I’m biased.  And I am not a close minded person who thinks that real “hip hop” tracks are only 2 steppy sample loops with dirty snares. I know when I make a sampled tracks, I try to beef it up and out do myself.

I love the Rza’s Wu Tang production, but that’s out the window in this new market run by Lil Jon, Just Blaze, and Timbaland.  311 put it best, “you’ve got to come original”

10.  How do you keep your production fresh and not ending up sounding the same all the time? I’m very picky. And I try to listen to all different kinds of music in phases. Maybe I’ll listen to Drum and Bass for 2 weeks while doing my admin work, email etc.  Then maybe another week, I’ll listen to trance, then ambient, classical, or guitar music.  Everyone is influenced by their surroundings.  One summer, I listened to nothing but Seal, STP, and Incubus.  I wrote some pretty interesting alternative and rock stuff that year. And when you heard the songs, you could kinda tell.  So I guess I keep it fresh by just keeping my mind flowing with different vibes. 

11. You play guitar, do you incorporate live instruments with your midi gear and How do you think live instrumentation effects today’s midi computer base Music? Oh hell yeah! Live instruments always send production over the top. Especially when its MIDI based.  A guitar lick does a lot for a song.  Some live horns, drums, percussion.  That why I love Sonic Implants sounds so much because they have taken the time to record live instruments and they make them into a playable MIDI format.

12.  Are then any hot artist you’re working with right now? Do you have any other project planned that you want people to know about Well, im working with a young boy named Lil D. We are trying to help mold him into a viable artist for the Pop/Hip Hop market as well as help him advance his craft and get heard.  We are doing all original production for his album project, which will be his first                                                                                                                                           Also, we are working with a seemingly unknown but Blazing hot veteran in the rap game, Kaliko. This female emcee is the epitome of talent and she is hated by many for her raw lyrics and “I don’t give a f**k attitude”.  She has been compared to MC Lyte and her music can be heard on MySpace as well as the John Waters Cult Classic “Cecil B Demented”  Kaiko is ready, more than willing, and Highly able.                                                                                              Next projects include some NY house music that we will be submitting to JellyBean Benitez thru my a producer friend of mine. And also some film and TV projects. Stay tuned LOL

13. What is the music scene like where your at Its ok. People still have the wrong mind frame. More concerned with them selves and the I I I, me me me bullcrap.  The hiphop scene in Balitmore could stand a lil more professionalism and organization, but it is what it is.

14. Where do you see hip hop going in the future and where do you plan to be  Within the scope of that big picture? I see it becoming the basis for all future music because popularity and undeniable catchiness of the production and the songs make it almost impossible to ignore. Even politicians are trying to throw rap into their campaigns in hopes to somehow convince that audience that they are “Down”. HMMM where do I fit in . . ?

         Smack dab in the fu#!ing middle!

 

 

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